How you can profit from Bono and U2’s $130m chart-topping success

Post by Paul Fraser

Source:Paul Fraser Collectibles

Take a seem at Forbes’ newly published list of the world’s top-earning musicians, and you may discover a thing interesting. A lot of of the list’s leading names haven’t launched any new audio not too long ago.

Rock stalwarts U2 and AC/DC top the chart with respective earnings of 0m and 4m, while fairly new functions like Lady Gaga (m) and the Black Eyed Peas (m) also seem.

But Forbes’ chart isn’t only beneficial for seeing how rich the world’s richest musicians are. If you read among the lines, it also presents clues to how they are earning their income. And the listing has wonderful connotations for the collectors’ markets.

Consider Beyoncé Knowles, for instance. The US R&ampB sensation is #3 on Forbes’ record with total earnings of m. Nevertheless her only new new music releases in 2010 ended up one particular single, back in August, and a visitor look on Lady Gaga’s hit song, Telephone.

In fact, Beyoncé hasn’t introduced a new album suitable for virtually two years: November 2008’s I Am… Sacha Fierce. Meanwhile, U2’s last entire-length, No Line On The Horizon, came out in 2009 and they have not had a single out given that September of that 12 months.

Even though the world’s top-earning musicians are not releasing any songs, key new music labels close to the globe are struggling declining record income and an rising amount of enthusiasts illegally downloading music for no cost more than the net.

So exactly where are the world’s top musicians earning their millions?

For answers, seem no more than the world’s stadiums. Although Beyoncé has been absent from the charts, her I Am… World Tour has been raking in millions across the planet via ticket product sales and tie-in merchandise.

Ditto U2: if you think Bono’s band has been maintaining a reduced-profile just lately, then check out standing in a stadium with them (although you’ll possibly have to spend all around a ticket for the privilege).

There, you will be confronted by the largest ‘360°’ concert stage actually produced, Bono wearing a laser-embedded suit, and a multi-million dollar profit device that has been touring the world considering that U2’s No Line On The Horizon album was introduced last yr.

This is great news for collectors…

There are two reasons why: one) fairly than just acquiring CDs, followers are progressively looking to invest their hard cash in an occasion (‘the real thing’) be that concert tickets or memorabilia 2) nostalgia… This 2nd stage was demonstrated by the #four title on Forbes’ listing, Bruce Springsteen (whole earnings: m).

In contrast to the dwindling product sales of CDs, tickets for the Glastonbury Festival are marketing out in document time each yr. In 2009, Springsteen – or The Boss as he’s known to his enthusiasts – was one of primary headline attracts.

Nevertheless most fans weren’t there to listen to his new material. They needed to hear The Boss’s classics like Born In The USA. Also the a hundred,000 followers in Moscow who queued up to see Sir Paul McCartney perform Back In The USSR reside.

Buyers close to the planet are investing in the ‘real thing’

Nostalgia and getting nearer to the artists are significant motivational elements for collectors. So it can be no coincidence that as the worldwide stay music markets expand, so too are the markets and values for memorabilia and autographs (as proven in the industry’s PFC40 Autographs Index).

If you bought a signed photograph by The Beatles ten a long time in the past for £5,500, it could nowadays be really worth £22,500 – that is an enhance in worth of 309.one%. The Beatles, unsurprisingly, are among the most bankable functions in the collectors markets. So how do the other artists on Forbes’ new list evaluate?

But most fans weren’t there to hear his new content. They wanted to listen to The Boss’s classics like Born In The USA. Likewise the one hundred,000 enthusiasts in Moscow who queued up to see Sir Paul McCartney perform Again In The USSR reside.

Customers all around the planet are investing in the ‘real thing’

Nostalgia and acquiring nearer to the artists are large motivational components for collectors. So it is no coincidence that as the global dwell songs markets expand, so as well are the markets and values for memorabilia and autographs (as demonstrated in the industry’s PFC40 Autographs Index).

If you purchased a signed photograph by The Beatles 10 many years in the past for £5,500, it could today be well worth £22,500 – that’s an enhance in worth of 309.1%. The Beatles, unsurprisingly, are amid the most bankable functions in the collectors markets. So how do the other artists on Forbes’ new record compare?

About the Author

Paul Fraser has been concerned in high-stop collectibles for over 35 years, marketing a lot more than 0m of uncommon things, which includes John Lennon’s childhood stamp album to the Smithsonian. Paul Fraser Collectibles presents a no cost higher-end collectibles newsletter service with expert view and advice